The Eastman Kodak Company has been struggling over the years with declining stock values and revenues. This comes as the traditional film industry has been switching over to digital photography. The added competition in the market has made it difficult for Kodak to survive in the industry. But a new move from the company could help reverse its fortune. There already is anticipation in the market for a new cryptocurrency that has been introduced by the company.
The new Eastman Kodak cryptocurrency is called the KODAKCoin. This will work alongside a new bitcoin mining product branded by Kodak called the KashMiner. This is a computing device that is engineered to work towards producing new coins.
What KODAKCoin Does
KODAKCoin is a currency that offers a unique image rights platform. The currency will help photographers to get control over their images and how they own them. This is to ensure that people can get the rights to their images protected. This comes amid ongoing worries of how photos are often being stolen online.
Although this is an intriguing concept, it is unclear as to how well the KODAKCoin would be used, let alone what its value would be and how proficient it can be for producing a great layout for handling money. There are no details as to when the currency would be released either. This is leading to general uncertainty on the currency market over what the coin might offer.
Buying the KashMiner
Kodak is inviting people to invest in the KashMiner to help with getting the bitcoin produced and to help with producing the KODAKCoin. People who sign up to work with the KashMiner can get a two-year contract with a $3,400 upfront payment to get access to what this may produce. Kodak claims that there is a strong potential for a big return on capital through the cryptocurrency mining program.
But like with any other investment option, there are no guarantees that anyone who invests in this will get a profit. In fact, Kodak announced that it will get about half of the bitcoins that are produced by the investments that the people get into.
Stock Rising
Even with the uncertainty over the KODAKCoin, Eastman Kodak experienced a substantial increase in its stock following the announcing of its cryptocurrency ventures. The KODK stock on the New York Stock Exchange went from trading at $3.10 per share to as high as $12.40 after the announcement was made. As of the end of trading on January 12, the stock went back to $9.20 and has held at that value for now.
The current value of the stock is still dramatically lower than it was years ago. The stock had been at around $40 back in 2014. The company has seen a sizeable decline in its value and market share as the digital photography industry continues to grow. This has caused the once-influential film company to try and find new ways to adapt to the changing photography field. These changes especially come as traditional film is no longer the best option for photography use.
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