The Sirin Labs Token has experienced a sizeable amount of growth in recent time. This comes as the token is promoting the Finney line of phones and computers while also landing a big celebrity endorsement as the company moves closer to releasing its new products.

Sirin Labs Token had been trading with a market cap of a little over $60 million. This week, the cap went up to around $140 million. The coin has also been trading at the 60 cent mark for the most part, although there was a brief moment when the coin went up to 70 cents. Its trading volume has still gone up regardless of this and has been relatively fluid without any sudden spikes in recent time.

Finney Phones Coming

A major part of the rise of the Sirin Labs Token comes from how the Sirin Labs company is working to produce new products in the Finney line. The new Sirin Labs Finney phone series will operate off of Sirin’s own open-source operating system. It will work off of a blockchain setup to provide users with more freedom for customizing and producing their own apps and programs for phone use.

The Finney line of phones is expected to be released later in the year. The phones will go for about $1,000 each, a total on par with what it already costs for smartphones on today’s market.

The line has become rather popular as an ICO held in December raised more than $150 million for the production of the new phone line. This is a higher total than the $10 million in sales Sirin had as it was promoting its high-end Solarin phone.

The phone is also expected to be a big player in the cryptocurrency mining field. The Finney phone can work as a cold storage cryptocurrency wallet and can mine currencies on its own, thus potentially adding to its value.

Finney PC In Production

The cryptocurrency is also being used to raise funds for the Finney PC series. This will use a new operating system that also works on the blockchain and is fully secure. This will work as an all-in-one unit that will go for around $800 when it is released later in the year.

A Major Endorsement

Sirin has also gotten a big endorsement to help with boosting the reputation of the Sirin Labs Token. Professional soccer star Lionel Messi will appear in a television commercial to promote the token. The Argentinian soccer player, who currently plays for the Barcelona club in Spain’s top league, has been a brand ambassador for Sirin for years.

Like with any other company, Sirin would have to divulge information on the compensation that Messi is getting while offering disclaimers about how the celebrity endorsement is not intended to be a factor for helping people to decide what currencies they should invest in. But this comes as other celebrities have been endorsing currencies with Ashton Kutcher and Floyd Mayweather promoting them as well as Steven Seagal being associated with a highly controversial and questionable cryptocurrency called the “Bitcoiin.”

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